with the proven SEO tactics required for high search engine rankings.
Digital Marketing Challenges Faced By Travel & Tourism Industry
Unorganized Website Structure with Online Reservation Issue
The website should elaborate on the services and achievements but the website was annoying the visitors with a wrong interface or the interface that totally misdirected them. Online reservation is a cool feature until it justifies its presence. Their website took no action on the reservation page but refreshed itself.
Excessive Reliance On OTAs
At the beginning stages, clients found OTA a useful gateway to sign the deals but later on, they had started to experience inauthenticity at the reliance on OTA. Reliance on various and excessive OTAs put their profit low as they were forced to pay high commissions for all the intermediates which are definitely not a prudent idea.
Stereotypes states, investing in the promotion of travels, and tourism is unnecessary and tough to find reasonable ROI. Our clients were priory followed or stuck on this say. Lack of brand awareness resulted in skipping their firm on every OTAs. This put their entries to nil and attaining breakeven itself became more complicated.
Managing Online Reputation
Nowadays, Customers became smart enough to inspect the online reputation then and there. None on the customer has claimed our client’s service since they have had improper online handles. Their services were idle on the internet and every customer ought to find their competitor despite the superiority in service.
Maximizing communication with the Customer Base
Since less or no interaction has been developed with the customer, our clients have found no conversion. Even the customers who had submitted inquiries got no response, though the backend terms of the website were not user friendly.
The Strategy & Solutions Offered by Digicrew
Website Repositioning With Hassle-Free Reservation Management System
Website Optimization for Local Search
SEO Impacts Users’ Decisions
FAQ Module to target voice-based search
Increased Number of Mobile Users
Brand Marketing To Increase Conversions
Traditional Communication Through Content Marketing
Branding Post Relevancy Through Social Media
Creating & Publishing Multilingual Paid Ads
Creating engaging video content
Generating High-Quality Leads
Our Travel & Tourism Clients
The Goal: Tangible Results Achieved By Digicrew
- 76.44% Decreased in website bounce rate with the implementation of improved website new design & hassle free reservation system in the website.
- 53% Direct Revenue growth in 2 months.
- 272K impression acquired through organic search traffic with Click Through Rate of 8.9% within 6 months.
- 51.9M impression & 26.4M Reach level has been generated on tour packages specific campaigns on Facebook, Instagram & Twitter social media platforms.
- 127,184 Genuine Followers count has been increased in over the period of 6 months.
- 2K+ Genuine leads has been generated through Facebook & Instagram campaign with Average Cost Per Lead of $0.093 and the maximum Cost Per Lead of $0.29
Get Healthcare Industry Industry Digital Marketing Services From Digicrew.
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