Digital Marketing Challenges Faced By FMCG Industry
Identifying the Marketing Mix
The proper coherence of a product has been nagged and the area of promotion was passed on by a very different method. No research has been done to execute a consumer-oriented promotion. The ROI didn’t make the vendor happy but put their hopes down. Social media handles had a bad marketing strategy with irrelevant post engagements.
Evolving Brands in the Digital Channel
Beholding the quality of their product, they were not holding a prominent online base to do a trade or to get the measures of their products. The absence in the digital channels made their competitors attract more audience. Sometimes even their conventional consumers are getting used to the brands which are well-versed online.
Driving Product Sales from Online & Offline
The company stayed as one among many which didn’t make their product move from stores. The idle state at its own territory made their company sales down. Even some companies which performed well offline had lost their convention since competitors have started their online journey which includes trading and advertisements.
Forming Relationships with Consumers
There was no interaction between customers and the production team. The process is not open to receiving feedback from the other end. Since there was no feedback, productivity was flat and so was the sales. The poor conventional rate affected the profit of the company.
The Strategy & Solutions Offered by Digicrew
Website Repositioning With Hassle-Free Reservation Management System
Optimizing Product Specific Landing Pages
Implementing Product Structured Snippet Data to Improve Website Search Presence
FAQ Module to target voice-based search
Increased Number of Mobile Users
Creating Powerful Video Content & Brand Credibility through Influencer Marketing
Brand marketing On Social Media with Post Relevancy to the Consumers
Publishing Multilingual Ads in Social Media To Increase Conversions
Generating High-Quality Leads through Organic SEO
Our FMCG Industry Clients
The Goal: Tangible Results Achieved By Digicrew
- 210K impression acquired through organic search traffic with the Click Through Rate of 8.6%.
- 92.3% Decreased in website bounce rate with the implementation of improved website new design & hassle free ecommerce checkout payment gateway system.
- 120% Increases in unique visitors & 70000+ Page views has been increased within over the period of 3 months.
- 5M+ impression & 3M+ Reach level has been generated for post engagement campaigns on Facebook, Instagram social media platforms.
- 500+ Genuine leads have been generated for business distributor campaign through Facebook & Instagram platform with Average Cost Per Lead of $0.58.
Get Healthcare Industry Industry Digital Marketing Services From Digicrew.
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